How the Think-Feel-Do Model Influences Customer Behaviour

How the Think-Feel-Do Model Influences Customer Behavior

What is Think, Feel, Do model

The Think, Feel, Do model is a framework often used in marketing, communication, and psychology to understand and influence consumer behavior by breaking it down into three fundamental components: thoughts, emotions, and actions. Developed by psychologists and behavioral scientists, this model provides insights into why people behave the way they do and how these components interact.

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Think, Feel, Do model

Components of the Think, Feel, Do Model

1. Think (Cognition):

• Thoughts are the mental processes that shape our perception of the world.
• Cognitive processes include reasoning, problem-solving, memory, and decision-making.
• Our beliefs, attitudes, and expectations influence our thoughts.
• For example, if someone believes they are not good enough, their thoughts may be self-critical, leading to feelings of inadequacy.